Last December, I wrote a post giving some hints and tips for giving a soapmaking talk / presentation, something I’ve been doing on a weekly basis for the last three years. I also get regular bookings to do soapmaking demonstrations, which, unsurprisingly, take a little more preparation. It’s safe to say that it’s been an interesting learning curve, and I thought it might be helpful to someone out there if I were to note down some of the things that I’ve learnt the hard way. Many may be no-brainers, but some of them might prove to be helpful. So no more waffle, here they are:
- Consider your fee before you’re asked so that you’re not coming up with a figure out of thin air (yep, that was me, and it was ridiculously low!) It might be worth offering two options – one fee if there’s to be no selling involved and a slightly lower one if they’ll allow you to offer your products for sale after the demo. In my experience they’ll always go for the slightly lower fee and you can take full advantage of the sales opportunity.
- If they’re happy for you to sell, make sure you take plenty of product, and some samples as well. If at all possible, make sure that you have plenty of the variety that you making on that occasion available for sale (ie if you’re making lavender soap in the demo, make sure you have plenty of fully cured lavender soap available to buy).
- Consider offering a discount to the audience on the regular price of the bars – I usually take 50p off the price of each bar for demo audiences. It’s not a huge discount by any means, and it’s doesn’t make too much of a difference to me, but it is appreciated by the audience.
- Take plenty of business cards. You have a captive audience and a great opportunity to sell not only your soap (or other products) but your demo packages too.
- Be prepared. Create a list (beforehand!) of all the things you need to take, and tick them off as you pack them. There’s nothing worse than getting in front of an audience and realising that you’re missing a key piece of kit.
- Make sure that you know exactly where you’re going. Google Street view has been my friend a few times when I wasn’t familiar with the venue.
- Decide how much preparation you want to do beforehand. There are plenty of things you can do before even setting off for the venue. I like to soap at room temperature, and so I prepare the lye water at home and transport it in a well sealed container. I also prepare the oil/butter mix before I go, and depending on what facilities are available at the venue I may melt it down before leaving, or do it as soon as I arrive at the venue to give it time to cool (if you choose this option make sure that there is a microwave available to use)
- Wrap/secure oils WELL to avoid spillage. Ask me how I know :-O The passenger foot-well of my car has never been quite the same since the Great Oil Spill of 2016 😀
- Make sure you know how much space you’ll have. It’s also nice to have an idea of how many people are likely to be in the audience – is it likely to be 5, or 35? (That will also give you an idea of how much product you need to take to sell)
- If you use a hand blender (or any kind of electrical equipment) remember to tell the organiser that you’ll need to be positioned near an electrical socket. If in doubt, take an extension lead.
- Be aware of your timings. If it’s your first time you might unconsciously race through the process in record time, leaving the audience wondering just what happened there. Take your time and explain what you’re doing every step of the way.
- Let the audience know that you welcome questions at any time (providing you do, of course). If you’re new to demos you might feel that having questions being fired at you could be offputting, but I’ve found that it’s a nice way to break the ice.
- Take samples of the ingredients to hand around the audience during the demo, eg fragrances (essential oils or fragrance oils), colourants, oils / butters in their natural state.
- Make sure you take plenty of towels and/or tablecloths to protect whatever surface you’ll be working on. I also have a roll of thin linoleum that I use to cover tables as I’d be mortified if spilt lye / raw soap and damaged somebody else’s property!
- Also ensure that you have plenty of cloths and/or paper towels to mop up any spillages.
- Don’t forget your safety gear. It might be obvious, but it’s easy to forget the gloves or the goggles. Make sure they’re added to your list (see point #4)
- Don’t ever use a new recipe or fragrance for a demo – make something you’ve made many times before, and that you know works. Don’t rush – It’s easy to forget to add a fragrance or add the colourant at the wrong time if you’re feeling even a little pressured or anxious.
- Take a big plastic tub specifically to take home all the washing up. I use big tubs to take everything to the venue and usually find that I can use just one of them to transport soapy pots and utensils home – you don’t want to be carrying them home in the same containers as all your non-soapy stuff.
- If you can, take some previously made soap in the mould to show the audience the unmolding / cutting process. (And don’t forget your cutter!) It means that the audience can see full process from start to finish. I usually try to make a batch 2 days before I’m due to give a demo or talk, for this very reason.
- Consider talking about the wrapping process and/or labelling rules & regulations.
- It can help to have some ‘interesting facts’ at your fingertips (eg history of soapmaking) should something take longer than planned. If, for whatever reason, your soap doesn’t trace as quickly as usual, you don’t want to be standing there in silence with an audience staring at you!
- Consider preparing a handout with a basic recipe and a list of resources should anyone want to try making soap themselves. Not everyone is comfortable doing this, but in my mind it shows a generous spirit to be willing to help others get started.
- Know your audience language. Now this is a bit of a niche tip, I’ll admit, but I live in a bilingual area (English/Welsh) and while I’m comfortable giving a demo / talk in either language, I always make sure I know beforehand which language I’ll be using for that particular occasion.
- Try to enjoy it! The audience will enjoy it much more if you’re having fun yourself. Smile a lot, crack a few jokes if appropriate, make it clear that you welcome questions and engage in conversation.
Hope they’re helpful to someone – if you can think of any more please comment below!
Thanks for sticking with me so far, nearly halfway there! Back tomorrow #blogtobersoapers