If there’s one thing I’m learning, as the business slowly grows, it’s that planning is everything. Actually, I hope I’ve learnt a lot more, but planning IS crucial. I like to cure my soaps for a full six weeks before releasing for sale, and trying to work out potential demand a good month and a half ahead of time isn’t always easy. Last year I made two Christmas soaps, and I had a good deal more left after the Christmas rush than I would have liked. How popular do you think a soap called ‘Christmas cake’ is in January? Yup…
This year, I was determined to avoid the same mistake again, and decided to make just one Christmas soap. I chose my fragrance carefully, and opted for ‘Jewelled Cranberry’, described as a ‘festive berry fragrance of juniper berries, elder berries and cranberries with supporting notes of pine nuts, orange peel and crisp apple’ and supplied by Gracefruit.
I gave it the usual six weeks cure time then posted it on my Facebook Page stating that it was a limited edition. The response was as amazing as it was unexpected – all 15 bars were sold within 24 hours. So that was it, my whole Christmas offering sold out before the end of October! I was thrilled of course, but also a bit frustrated, at myself, for not foreseeing this possibility. Yes, I could have made more, but by the time I’d ordered the fragrance, made the soap, and waited the requisite six weeks, I would most likely be too late for the Christmas shopping period, and would end up with a surfeit of holiday soap in January again. Very poor planning from a business point of view, but a valuable lesson learnt for the future!
Oh, and that Christmas Cake soap? I changed the name and it sold rather nicely, thank you very much 😉
Have you made Christmas soaps this year? Please share your links in the comments – I’d love to see them!