So, as work continues on my website (I know, I know, that’s another thing I’ve been banging on about for ever) my Web Designer and trusty assistant (aka my husband) has informed me that I need to develop ‘A Range’. Apparently I can’t keep making random batches of whatever I want to, with whatever ingredients / fragrances / colours I fancy trying and using a near infinite variety of design techniques. Nope, I need ‘A Range’…
Now I’ve read enough on Soap Business Best Practice over the last couple of years to know that this is true. The main reason I guess is that I’ll lose business if I don’t have a range of bestsellers which are always in stock. I also think the website’s going to look a little crazy if there’s too much choice (and of course keeping a website up to date with an unlimited number of different products will be (I was told, sternly) a ‘nightmare’).
So, despite my misgivings, I’ve had to narrow things down a little and make some decisions. I’m still going to make both Essential Oil soaps and Fragrance Oil soaps, though they’ll have their own separate categories, with no more than eight in each category to begin with.
To simplify things even further, Essential Oil soaps will all be made using the ‘Drop Swirl’ technique:
And Fragrance Oil soaps will be made using the ‘In The Pot’ (ITP) Swirl technique: (this first one is the soap that was in the mould in my last post – my first ‘post-move’ soap!)
The two techniques can sometimes look quite similar, and I might decide in time that that’s not such a good idea, but I’ll wait and see.
I’ll should still be able to indulge my creative streak as I’m hoping to make more seasonal soaps – I’ve missed a trick in the past by not making specific (for example) Christmas, Summer or Valentines Day soaps so that’s where I think I’ll be able to try out different fragrances and designs.
What do you think of my plan?